《Global Vision Research》

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The application of the principle of proportionality in administrative emergency measures
Chen Xinya.................................................................................................................................................... 1
Study on the correlation between water conservancy facilities operation efficiency and social demand data
Jiayou Xia Liu Yanfang................................................................................................................................ 5
The Performative Politics of Branding: Reconstructing Gender Norms in Commercial Discourse
Qiu Chen..................................................................................................................................................... 12
Theory and Practice of Artificial Intelligence Recommendation System in Precision Marketing--Taking TikTok
as an Example
Li Yingying................................................................................................................................................... 18
The integration of ideological and political elements into school physical education curriculum: the
investigation of meta-problems based on sports Hong
ChenZhuang Ying zonghao.......................................................................................................................22
The historical evolution, existing problems and development prospect of physical education curriculum in
primary and secondary schools in China
Ying zonghao Hong ChenZhuang ........................................................................................................... 26
A New Type of Exterior Wall LED Luminaire Design and Performance Optimization to Reduce Light Loss
Hong Maoliang............................................................................................................................................32
A CASE STUDY ON GENERATIVE AI - EMPOWERED TEACHING OF VIETNAMESE AS A FOREIGN LANGUAGE
Nguyen Thu Quynh Cai Chenglong Pham Nguyen Trieu Huy ............................................................... 41
The Contributions and Obstacles of Utilitarianism to Legislation and Judiciary
Hanyu Dong Xiaofang Dou.......................................................................................................................49
Policy Performance of County-level Economic and Social Development Based on Multi-dimensional Indicators
Han Xiao......................................................................................................................................................53
Optimization of Enterprise Digital Material Management Based on Supply Chain
Chen Jiahang ...............................................................................................................................................57
Factors Influencing Consumer Purchase Intentions through Emotional Branding in the Food Industry: A Case
of JiaHua Fresh Flower Cakes in Yunnan, China
Nian Chen....................................................................................................................................................63
Research on the Protection of Enterprise Data Rights and Interests in the Context of the Digital Economy
Zhiyao Jiang .................................................................................................................................................69
A Study on Optimization Strategies for Supply Chain Management in International Trade
Jiang Min.....................................................................................................................................................74
A Review of the Realistic Challenges of Brain-Computer Interface Technology on Ideological and Political
Education
Lei Lilan....................................................................................................................................................... 80
Implementation Issues and Strategies of Green Design in Residential Buildings
Li Rongbo.................................................................................................................................................... 84
Pre-service Teachers’ Intelligent Education Literacy in the Age of AI: Conceptual Reconstruction, Practical
Challenges, and Developmental Pathways
Chengrong Shi.............................................................................................................................................90
Research on the Pre-screening Obligations and Responsibilities of Online Platforms
Guozhen Wang Hongmeng Hu Daofu Yang Yihan Zhou Yirui Wang...............................................94
Research on Optimization Paths for Mitigation Strategies of Water Companies in Response to Extreme
Droughts
Zhang Xianzhe...........................................................................................................................................100
Anti-Essentialist Aesthetics of Postmodern Dance—Deconstruction and Reconstruction of Traditional Dance
Language System
Han Mingrui.............................................................................................................................................. 106
A Study on the Expression of Subjectivity in Pierre Bonnard’s Scene Oil Paintings
WANG Honggan DU Tingting................................................................................................................. 110
The study of releasing dynamics of composite chlorine dioxide wells blockage relieving agent
Zheng Lei Du Yujiao Liu Shuozhao Wang Yonghong Zhao Xiaomin..............................................116
Research on the Current Problems, Influencing Factors, and Coping Strategies of Psychological Health of
College Athletes
Bo Sun Seungjin Lee...............................................................................................................................120
A Case Study on an Emerging Commentary Style of Animal World, a CCTV Program: From the Perspective of
Sociolinguistics
Ran Shaoqiang.......................................................................................................................................... 124
Implications of International Sports Arbitration for the Development of Sports Law in China
Yu Tingting................................................................................................................................................ 129
Pragmatic Study of the Main Characters in The Great Gatsby
JiangBingYan............................................................................................................................................. 135
Exploration of Influencing Factors and Intervention Pathways of College Students' Learning Burnout
Quan YiJun SiMa ChuXin...........................................................................................................................140
Image Construction in the External Communication of Chinese Media Political Discourse: A Corpus Based
Perspective
Zheng Zhi Hui ............................................................................................................................................ 144
Exploration of the Art of Pattern Decoration of the Tiger-Skin Wall in the Mu's Manor in Qixia from an Artistic
Perspective
Liu Yiming..................................................................................................................................................149

Theory and Practice of Artificial Intelligence
Recommendation System in Precision Marketing--Taking
TikTok as an Example
Li Yingying
Liaoning University of International Business and Economics, Dalian Liaoning，116000；
Abstract:The artificial intelligence recommendation system has reconstructed the precision marketing paradigm by relying on
big data models, and theTikTok e-commerce platform is a pioneer among them. TikTok's intelligent recommendation system
drives four major innovations: intelligent product selection, intelligent marketing, intelligent shopping guide and intelligent
customer service. However, the system faces problems such as increased information cocooning, algorithmic bias and user privacy anxiety. The optimization path needs to integrate technological improvement, institutional transparency and user empowerment, and promote the transformation of algorithms from "efficiency tools" to "value coordinators", so as to achieve a
balance between commercial value and social well-being. Keywords：AI recommendation system；precision marketing；TikTok；intelligent marketing
DOI:10.69979/3041-0843.25.02.004
1 Introduction
In the current rapid development of digital economy, artificial intelligence (AI) recommendation system has b
ecome the core driving force in the field of digital marketing. The 2025 AI Marketing New Paradigm Application
Guide shows that the core market size of China’s AIGC industry was 47.17 billion yuan in 2024, and the AI ma
rketing industry is expected to reach a market size of 66.9 billion yuan in 2025.Behind this data is the complete
reconstruction of the marketing ecosystem by AI. This technological innovation not only re-configures the marke
ting logic of “People-Goods-Place”, but also gives birth to a new business ecology of “algorithm as channel”. As a phenomenal platform in the field of short videos, TikTok relies on the recommendation algorithm that ha
ndles 20 billion user interactions per day, and successfully builds an accurate marketing network covering 600 mi
llion daily users.Therefore, the technical implementation and theoretical innovations behind it need to be systema
tically researched. Nowadays, when algorithms increasingly dominate the digital business ecology, this research is valuable for p
romoting the sustainable development of intelligent marketing. At the theoretical level, this paper will deconstruc
t the coupling mechanism between intelligent recommendation system and precision marketing theory,and explo
re how to integrate the principles of user profiling and recommendation algorithm with consumer behavior theor
y and personalized marketing theory, so as to provide theoretical support for brands to establish precision marke
ting strategies based on the characteristics of recommendation system. At the practical level, this paper will prov
ide a replicable application paradigm for the precision marketing practice of brands in the era of digital e-comm
erce by deconstructing the algorithmic operation mechanism and marketing cases of the Jitterbug platform. At th
e same time, it will provide methods for the optimization of AI recommendation system in precision marketing
against the existing drawbacks.

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